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Lux Auto Detailing
brooklyn, new york
I worked with a group of designers and an architect to rebrand the company from the site all the way down to the logo. The look is a little more blatantly retro than i would normally produce, but we went with a malt shop as a model (without the cheese!), so the whole thing came together pretty nicely.
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the logos |
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primary |
secondary |
alternate |
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the colors |
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primary |
secondary |
tertiary/accent |
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the design elements |
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