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Lexington Avenue Green Grocer
new york city
from small korean grocer to upscale deli and foodstore. with the renovation of the site, a new logo and id was necessary. the client asked for something simple, two color aat the most and easily reproduced across a variety oof medi this is what i came up with.
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the logos |
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primary |
secondary |
alternate |
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the colors |
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primary |
secondary |
tertiary/accent |
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the design elements |
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