a logo is one of my favorite things to create, it's really the pinacle of communication arts, in my opinion. i know that my style is a little too literal for a lot of people when it comes to logos, but i generally like to cut to the chase. meaning i don't want this logo to have to be around for thirty years for people to know what product or service it stands for. i want people to [as much as it's possible] to look at it and at least be able to guess the general tangible thing being offered. yes, sometimes it requires a tagline, but i think most of these at least live up to the relevancy standard.
Arcadia Spanish Restaurante
new york city
this logo was meant to show something that is singularly spanish, but update it. this is the black and white logo that is actually the secondary logo. traditions are set in simpler times, a blur was placed around the edge to denote movement and modernism.
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Bosco Public Relations
new york city
 the tagline for bosco is "we have our hands in everything." it's a young company with just a few employees that strive for the kind of hands-on attention that is not always available with larger p.r. firms (excluding the one i currently work for, of course).
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Denver Fire Food Festival
denver, colorado
i did the complete design for this festival for four years running, the first year coming up with the logo and branding. as a whole it's very busy and chaotic, but the centerpiece of the "firefork" is very simple and is graphically strong enough to hold its own against the strong colors and design elements of the rest of the brand.
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DiGiacomo Men's Clothiers
new york city
it's about the clothes and silhouette...or so i was told. i decided to go with tha style of illustration i do that i call "insert yourself here." hardly groundbreaking, but i think it's very effective for tthis high-end clothier
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Lexington Avenue Green Grocer
new york city
from small korean grocer to upscale deli and foodstore. with the renovation of the site, a new logo and id was necessary. the client asked for something simple, two color aat the most and easily reproduced across a variety oof medi this is what i came up with.
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Habibi Moroccan Bar and Restaurant
new york city
in the middle of a field of red on the moroccan flaglies a green star outlined with black. that's all the inspiration i needed to creat the logo for an upmarket moroccan restaurant that caters to a younger, hipper crowd and doubles as a nightclub on weekend nights. just to add a little twist, i inverted the green and the black.
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Jack's Restaurant
kansas city, missouri
the original idea was to produce the logoin stamp form only. it would be produced in a number of sizes and sometimes have the tagline and somtimes have contact information attached and would always be a litle off or at least organic. just because of logistics, we went with a standard logo but kept it in one color and very informal without going for the usual handwritten effect.
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Jilly's Cupcake Bar
st. louis, missouri
about fifty logos after the original design, it all came down to a matter of font selection and placement. part of the branding includes dots in the colors of the logo as well as a couple of others and a filigree element that ads the idea of frosting swirls in an abstract kind of way.
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KR Skateboards
huntington beach, california
what do you do when you've owned a skateboard company from the time you were 20, but now you're 40 and have kids and a mortgage or two? you ditch the graphiti writing look and go for something a little more figurativeand standard yet even more flexible. they still sell skateboards, after all.
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Lhapso Importers
boston, massachusetts
yeah, i cheated. i found this little indonesian (?) statue in the warehouse of the client and took a picture of it and just stylized it a little.i think it ended up being a good cross between something very literal and yet something playful.
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Lux! Auto Detailers
brooklyn, new york
I worked with a group of designers and an architect to rebrand the company from the site all the way down to the logo. The look is a little more blatantly retro than i would normally produce, but we went with a malt shop as a model (without the cheese!), so the whole thing came together pretty nicely.
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New Leadership Seminars
new york city
this was a really hard sell to the client, but it was one of those times where i thought the logo could say exactly what the copany was about without being boring or wordy.
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Noise Jazz Joint
new york city
the client wanted something way out there. I originally started with more of a lineart design, but this was one case where a complicated design was the way to go. It looks just as powerful and wrong, if you will in grayscale as it does in color. If nothing else, it's memorable.
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RAH Sports Bar
baltimore, maryland
sometimes you just get luckyi found this font, just as you see it, through a font search. i have since lost it through a computer crash, but i'll try to find it agai either through a searchor going through my archive so i can give the proper credit.
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Sanchez Mexican Cantina
laguna beach, california
the client related to me that this place is to be more about the bar and liquor than the food so i concentrated on liquid and somehow conveying that without showing a bottle of beer or a frosty mug. i ended up doing this knock-out style logo that looks like the inside of a pitcher pouring out sangria or whatever.
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The Scottish Arms
st. louis
i asked the client as many questions as i could about scotland and his life there just to come up with some symbols with which to work. i wanted to make sure anything i looked up was actually germaine to a native. with the existence of two flags, i decided to go with a hybrid of those. it looks great in black or knocked out or horizontal or vertical with text.
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